01. Brand Overview 02. Messaging and Taglines 03. Logo System 04. Logo Usage Guidelines 05. Color Palette 06. Typography 07. Visual Style 08. Promotional Assets 09. Favicon System 10. Motion Identity 11. Brand Voice 12. Brand Personality 13. Do and Don't 14. Complete Asset Directory 15. Brand License Agreement
Official Brand Guidelines

Listune Brand Identity

The definitive visual reference guide and digital asset library for the Listune Discord music bot ecosystem. Designed for high audio fidelity, clean modern interfaces, and frictionless group listening.

Product
Discord Music Bot
Brand Accent
#f3678e
Foundation
Dark-First Modern
Display Font
Plus Jakarta Sans
Body Font
Inter
3D Rotating Holographic Stage
Section 01

Brand Overview

Listune is a modern Discord music bot that delivers studio-grade audio playback, interactive Activities, and intuitive controls for online communities.

Audio Ecosystem

Voice Channels

Instant, low-latency audio streaming directly in community voice rooms. Engineered for flawless group playback without stutter or audio degradation.

Embedded Experience

Discord Activity

An interactive visual window inside Discord where friends can see synchronized live lyrics, manage song queues, and share music discoveries together.

Full Management

Web Companion Player

A sleek companion web dashboard offering deep audio equalization, custom playlist sorting, and server music controls accessible from any desktop browser.

Section 02

Brand Messaging and Taglines

Direct, conversational statements that state what Listune does plainly and concisely without artificial buzzwords.

2.1 Primary Headline and Tagline
Discover Listune, Music for Discord Servers
The primary brand headline for Listune. It introduces the product name with clarity and explicitly defines the core service category.
2.2 Supporting Product Statement
Your music, wherever you play. Listen with friends in voice channels, launch the Discord Activity, or enjoy music from the web player.
Articulates flexible continuity across Discord voice channels, embedded Discord Activities, and companion web dashboards.

2.3 Brand Summary Principles

Short Description

A modern Discord music bot with studio-grade audio and companion web dashboard.

Core Value Proposition

Seamless group listening, rich audio customization, and clean digital interfaces.

Section 03

Logo System and Brandmarks

The Listune logo exists in two primary configurations: the Circular Symbol (App Icon) and the Horizontal Wordmark. Each asset has dedicated contrast specifications.

Interactive Stage

Background and Contrast Simulator

Surface:
Listune Simulated Logo
✓ Optimal Contrast: 18.2:1 (Passed AAA)
Dark Surface (#0d0d0d): Displaying the White Wordmark. Provides maximum contrast and clean visual clarity.
Active Asset: brand/listune-brand-white.svg
Listune Circular Symbol

Solid circular badge in Listune Pink (#f3678e) with white curved headphones and soundwave emblem. Optimal on dark surfaces, profile avatars, and app stores.

Dark and Pink Surfaces
Listune White Wordmark

Primary brand identifier for dark surfaces. Use the toggle above to preview how the white wordmark delivers crisp contrast against Brand Pink backgrounds.

Dark and White Surfaces
Listune Pink Wordmark

Dedicated identifier for dark and white surfaces. Use the toggle to preview on charcoal vs pure white. Never place pink wordmarks on pink surfaces.

Light Surfaces and Print High Contrast
Listune Black Wordmark

High-contrast black identifier for white documents, light mode collaterals, and paper printing. Never place on dark surfaces.

Transparent Raster PNG Master
Listune Transparent Raster Text

Transparent raster pink wordmark for video editing, social media collaterals, and quick image overlays on dark surfaces.

Marketing Composition Composite
Listune Brand Lockup Graphic

Extended brand composition asset combining circular emblem and geometric typography for marketing displays.

Section 04

Logo Usage Guidelines

Clear space boundaries, background contrast specifications, and minimum rendering sizes.

4.1 Clear Space Perimeter

Always preserve an exclusion zone around all sides of the logo equal to at least the height of the lowercase letter "e" in the Listune wordmark. No text, competing symbols, borders, or graphics may encroach within this boundary.

e e e e Listune Clear Space Perimeter Demonstration
Exclusion zone perimeter = height of lowercase letter "e"

4.2 Background Contrast Rules

  • Dark Backgrounds: Use the White wordmark or Pink wordmark.
  • Brand Pink Backgrounds: Always use the White wordmark. Never place pink logos on pink backgrounds.
  • Light and White Backgrounds: Use the Monochrome Black wordmark or Pink wordmark. Never place white logos on white backgrounds.
  • Complex Imagery: Place the wordmark over a dark translucent backdrop to guarantee legibility.

4.3 Minimum Display Dimensions

  • Digital Wordmark: Do not render smaller than 120 pixels wide.
  • Circular Symbol: Do not render smaller than 24 x 24 pixels on digital screens.
  • Always ensure the curved soundwave detail remains sharp and unblurred.
Section 05

Color Palette

The Listune color system balances electric pink accents with deep dark foundations and crisp white typography. Click any swatch below to copy its hex code.

Primary Listune Pink
#f3678e
243, 103, 142
Supporting Light Pink
#f472b6
244, 114, 182
Active State Deep Pink
#db2777
219, 39, 119
Neutral Light Pure White
#ffffff
255, 255, 255
Secondary Muted Gray
#9ca3af
156, 163, 175
Dark Neutral Charcoal
#141414
20, 20, 20
Dark Base Deep Black
#0d0d0d
13, 13, 13
Status Accent Emerald
#10b981
16, 185, 129
Section 06

Brand Typography and Font System

Clean, digital-first sans-serif typography engineered for legibility across computer screens, community chats, and web applications.

Plus Jakarta Sans fonts/PlusJakartaSans/
Display Headlines & Visual Match
Discover Listune Music
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz 1234567890 (!@#$%^&*.,?)
Test Display

Contemporary geometric sans-serif that closely reflects the curves and bold weights of the Listune logo lettering. Open source under the SIL Open Font License 1.1.

Inter fonts/Inter/
Primary Brand & UI Font
Audio Fidelity for Discord
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz 1234567890 (!@#$%^&*.,?)
Test Body

Renowned for clean tall x-height, readable numbers, and neutral modern presentation across digital monitors. Open source under SIL Open Font License 1.1.

6.1 Logo Lettering Anatomy

The Listune wordmark uses custom geometric sans-serif lettering characterized by bold stroke weight, a clean vertical capital L, smooth terminal curves on lowercase t, and circular geometry on e, u, and n. It is custom lettering rather than a single stock font.

6.4 Typography Personality

  • Clean & Legible: Content always takes precedence over decorative font styling.
  • Geometric & Confident: Strong, clear headlines with balanced tracking and comfortable leading.
  • Discord-Native: Modern and tech-centric, fitting naturally inside community environments.
Section 07

Visual Style and Atmosphere

The aesthetic atmosphere of Listune feels like a late-night music listening lounge: calm, dark, atmospheric, illuminated by vibrant pink accents.

Pillar 01

Dark-First Elegance

Listune lives in dark mode. Interfaces use deep charcoal and soft black foundations rather than stark neutral grays, creating a calm late-night listening environment.

Pillar 02

Electric Pink Focus

Vibrant Listune Pink (#f3678e) is applied intentionally to key action buttons, active playing states, and brand marks, guiding user attention without visual noise.

Pillar 03

Translucent Surfaces

Layered cards with subtle 1px border strokes (rgba(255,255,255,0.08)) convey depth, polish, and structure without heavy drop shadows or clutter.

Pillar 04

Rounded Geometry

Approachable rounded corners (14px on panels, pill shapes on status tags) produce a friendly, community-centric aesthetic that feels native to modern Discord apps.

Section 08

Promotional and Community Assets

Every media file in the repository is rendered and inspectable below. Click any asset to open the high-resolution lightbox inspector.

Click to Enlarge OpenGraph Card
OpenGraph Social Preview Card
Primary preview card for Discord link embeds, Twitter cards, and messaging shares. Showcases 3D rotating logo, primary headline, and dashboard preview.
og-image/og-image.png (3576 x 1184 px)
Click to Enlarge Preview Card Asset
Social Preview Graphic
Companion preview graphic for web integration cards and social media posts.
other/preview-card.png
Click to Enlarge Animated Pink Banner
Animated Server Banner (Pink)
Official Discord server header banner featuring pink motion graphics and looping brand accents. Also available in MP4 format.
animated/banner/listune-banner-animated.gif (.mp4)
Click to Enlarge Animated White Banner
Animated Server Banner (White)
Alternative monochrome white animated server banner for high-contrast Discord server headers. Also available in MP4 format.
animated/banner/listune-banner-white-animated.gif (.mp4)
Click to Enlarge Now Playing Music Card
Now Playing Music Card
Visual layout template for audio player embeds, track details, album art placement, and playback status announcements.
other/listune-music-card.png
Click to Enlarge Support Ticket Header
Support Ticket Panel Banner
Header graphic for Discord support server ticketing panels and community help channels.
other/create-ticket.png
Click to Enlarge Song Request Header
Song Request Channel Header
Banner header for dedicated text channels where members queue songs and browse current tracks.
other/listune-req.png
Click to Enlarge Member Welcomer
Member Welcomer Template
Background graphic template for greeting, welcoming, and onboarding new server members.
other/listune-welcomer.png
Click to Enlarge Welcy Graphic
Welcy Greeting Card
Alternative welcoming graphic for custom greeting embeds and bot direct messages.
other/welcy.png
Click to Enlarge Background Logo
Background Logo Wallpaper
Full-scale brand wallpaper composition featuring the Listune emblem on textured dark canvas.
other/bg-logo.png
Click to Enlarge 3D White GIF
3D White Rotating GIF
Transparent animated GIF of the white rotating 3D logo for markdown documentation and Discord chat.
animated/gif-transparent/listune-white-transparent.gif
Click to Enlarge 3D Pink GIF
3D Pink Rotating GIF
Transparent animated GIF of the pink rotating 3D logo for promotional web pages and presentations.
animated/gif-transparent/listune-pink-transparent.gif
Section 09

Favicon and Web App Icon System

Complete suite of web icons, progressive web app icons, and mobile shortcuts stored in favicon/.

Android 512 Android Chrome 512 favicon/android-chrome-512x512.png
Android 192 Android Chrome 192 favicon/android-chrome-192x192.png
Apple Touch Icon Apple Touch Icon (180x180) favicon/apple-touch-icon.png
Favicon 32 Favicon 16
Browser Favicons (32 & 16) favicon/favicon-32x32.png
Section 10

Motion and Animation Identity

Motion reflects the continuous rhythm of music. Transitions feel fluid and responsive without jarring speed changes.

Smooth & Continuous

The signature 3D rotating logo turns in a continuous, frictionless 360-degree loop, reflecting the perpetual flow of audio playback.

Fluid Easing

State changes and interface transitions use natural ease-in and ease-out timing curves rather than abrupt linear transitions.

Subtle & Ambient

Animations draw attention to playback status, volume adjustments, and primary actions without distracting from conversations.

Transparent Alpha Channels

Transparent 3D animations are packaged in lightweight WebM and transparent GIF formats, delivering crisp alpha channel rendering across modern browsers and web engines.

Section 11

Brand Voice and Tone

Listune speaks with clarity, musical awareness, and friendly respect for Discord server communities.

Approachable

Friendly and conversational without being overly casual or unprofessional.

Direct & Concise

Explains features and instructions clearly without technical jargon or artificial buzzwords.

Music-Centric

Respects audio fidelity, playlists, album artists, and shared listening culture.

Discord-Native

Understands server communities, voice chat habits, and bot slash command conventions.

Section 12

Brand Personality

If Listune were a person, it would be the reliable friend who always has the best playlist.

01

Attentive

Ready to queue and play immediately upon request without delay.

02

Modern

At home in digital chat communities, gaming voice rooms, and modern web apps.

03

Tasteful

Prefers clean aesthetics, smooth audio fidelity, and uncluttered presentation.

04

Social

Built to bring friends together around albums, queues, and shared moments.

Section 13

Brand Do and Don't Guidelines

Essential rules for maintaining visual consistency across community touchpoints, graphics, and integrations.

Do Logo & Identity
  • Use the white logo variant on dark backgrounds and navigation headers.
  • Use the circular symbol for profile pictures, avatars, and app icons.
  • Preserve the exact primary Listune Pink (#f3678e).
  • Keep the full clear space boundary around the emblem.
Do Visual Presentation
  • Maintain strong contrast between text and background surfaces.
  • Use rounded geometry for containers and interactive buttons.
  • Pair the vibrant pink accent with calm, deep dark backgrounds.
  • Keep card surfaces subtle with thin 1px border strokes.
Do Typography
  • Use Inter for body text, descriptions, and user interfaces.
  • Use Plus Jakarta Sans for display headlines and promotional titles.
  • Maintain comfortable line heights (1.5 to 1.6) for sustained reading.
  • Use bold weights (700/800) for strong visual hierarchy.
Don't Logo Violations
  • Do not distort, stretch, or alter the logo aspect ratio.
  • Do not rotate the logo or place it at tilted angles.
  • Do not recolor the logo with unauthorized rainbow or neon hues.
  • Do not add outer glows, heavy shadows, or bevel filters.
Don't Presentation Violations
  • Do not build light-gray or all-white interface layouts; Listune is dark-first.
  • Do not clutter banners with excessive decorative elements.
  • Do not use generic clip-art or random music emojis in place of brand assets.
  • Do not use low-contrast text that compromises legibility.
Don't Type Violations
  • Do not use ornate, gothic, or novelty fonts for brand communications.
  • Do not use inconsistent font weights across related marketing collateral.
  • Do not set body text below 14px on desktop interfaces.
  • Do not use artificial letter spacing on body paragraphs.
Section 14

Complete Brand Asset Directory

A comprehensive catalog of all 31 verified media assets, master vectors, animations, and typography packages in the workspace.

Category Asset File Path Format Primary Use Case
Brand Identity logo/listune-logo.png PNG (1024x1024) Discord bot profile avatar, app store listings, circular badge
Brand Identity logo/listune-logo.svg SVG Vector Scalable vector master for high-resolution graphics
Brand Identity brand/listune-brand-white.svg SVG Vector Primary wordmark on dark surfaces and header bars
Brand Identity brand/listune-brand-pink.svg SVG Vector Pink wordmark for dedicated marketing showcases
Brand Identity brand/listune-brand-black.svg SVG Vector Monochrome black wordmark for light papers and printing
Brand Identity other/listune-text.png PNG Raster Transparent pink wordmark for overlays
3D Motion animated/webm-transparent/listune-white-alpha.webm WebM Alpha Transparent rotating 3D white logo for hero web stages
3D Motion animated/webm-transparent/listune-pink-alpha.webm WebM Alpha Transparent rotating 3D pink logo for promotional video
3D Motion animated/gif-transparent/listune-white-transparent.gif GIF Transparent Rotating 3D white logo for markdown docs and Discord chat
3D Motion animated/gif-transparent/listune-pink-transparent.gif GIF Transparent Rotating 3D pink logo for presentations
Banners animated/banner/listune-banner-animated.gif GIF / MP4 Official animated Discord community banner (Pink)
Banners animated/banner/listune-banner-white-animated.gif GIF / MP4 Official animated Discord community banner (White)
Banners og-image/og-image.png PNG (3576x1184) OpenGraph social card for link embeds and Twitter shares
Discord Utility other/listune-music-card.png PNG Card Now Playing audio layout template for track announcements
Discord Utility other/create-ticket.png PNG Banner Header banner for community support ticketing panels
Discord Utility other/listune-req.png PNG Banner Header banner for dedicated #song-request channels
Discord Utility other/listune-welcomer.png PNG Banner Greeting banner background for welcoming new members
Discord Utility other/welcy.png PNG Banner Alternative greeting card graphic
Discord Utility other/bg-logo.png PNG Wallpaper Desktop wallpaper background logo composition
Discord Utility other/brands.png PNG Graphic Extended branding lockup graphic
Discord Utility other/preview-card.png PNG Card Social preview card template
Favicon Suite favicon/android-chrome-512x512.png PNG (512x512) High-res Progressive Web App icon
Favicon Suite favicon/android-chrome-192x192.png PNG (192x192) Standard mobile web app icon
Favicon Suite favicon/apple-touch-icon.png PNG (180x180) iOS home screen bookmark icon
Favicon Suite favicon/favicon-32x32.png PNG (32x32) Desktop browser tab icon
Favicon Suite favicon/favicon-16x16.png PNG (16x16) Small browser address bar icon
Favicon Suite favicon/favicon.ico ICO Multi Legacy browser compatibility icon
Typography fonts/Inter/Inter[opsz,wght].ttf Variable TTF Official body font (SIL Open Font License 1.1)
Typography fonts/PlusJakartaSans/PlusJakartaSans[wght].ttf Variable TTF Official display font (SIL Open Font License 1.1)
Section 15

License (CC BY-NC-ND 4.0)

Standard strict creative license governing all brand assets, logos, animations, and media in this repository.

Standard Public License SPDX: CC-BY-NC-ND-4.0

Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International

The standard strict license for creative brand assets on the internet. You are free to share and display the assets for non-commercial community purposes provided you credit Listune Official, make no modifications or derivative works, and respect trademark integrity. Software licenses (such as MIT or GPL) applicable to code do not grant trademark rights.

NonCommercial (NC)

You may not use the material for commercial purposes, merchandise, or paid packages without prior written consent.

NoDerivatives (ND)

If you remix, transform, or build upon the material, you may not distribute the modified material.

Attribution (BY)

You must give appropriate credit to Listune Official and provide a link to the license.

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